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社群行銷

社群顛覆了世界各地人們的社交模式

社群的出現和普及,使相距千里的人都能隨時隨地與他們的朋友和家人聯繫。對行銷人員來說,社群開闢了與客戶建立和保持關係的渠道,藉此提高品牌知名度、拓展潛在客戶群甚至是提高銷售額。如果您對社群行銷由任何新奇的想法,歡迎與Allua聯絡!

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為來自20個國家共300+個品牌取得傲人行銷成績

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Facebook

Facebook 為廣告客戶提供針對性的行銷廣告組合餓,讓各企業和品牌能與平台上超過20億的活躍用戶進行銷售活動。Facebook的行銷廣告在設定不同行銷目標、促進消費者行為轉化、開展針對性銷售活動等方面均有頗高的自由度,滿足大部分品牌和消費者的行銷需要。

 

如果您的業務屬於利基產品、或正在以B2C/B2B的電子商務模式運作,並剛開始涉足網絡行銷的世界,Facebook廣告平台將是一個絕佳的行銷渠道。藉由上傳新穎的廣告素材和設計,Allua能協助您的企業在Facebook上打好基礎,配合再行銷活動,進一步提高銷售額。

Instagram

Instagram 是一個社交型的網絡平台,品牌可藉著其成熟的社交功能和用戶社區開展引人入勝的行銷活動。Instagram的平台由豐富多樣的社交和行銷功能,使品牌能以個性化的元素裝扮品牌帳戶,強化品牌與客戶間的連結。Instagram的廣告將出現在用戶的訂閱頁面、故事、探索頁面中,最大限度地保障客戶的投資回報。

Instagram平台善於使用軟性行銷的方式誘導客戶點擊品牌的廣告內容,從小型企業到面向公眾的消費品,甚至是以B2B業務的的企業,都能在Instagram上找到發揮的空間。對大部分的產品而言,行銷活動的成功取決於是否能有效利用社交平台用戶展現的偏好和行為,Instagram平台則滿足了行銷人員這方面的需要。

LinkedIn

LinkedIn透過更輕鬆和具娛樂性的模式使用戶能自在地來回工作與休閒間,使企業能更快速地與用戶親近並建立信任。在這個以職場資訊為主的網絡平台中,品牌可從各業內的知名專家收集專業知識和洞察,再配合LinkedIn 廣告,使品牌能更有效地針對各企業的用戶、員工甚至是企業決策者推銷產品或服務。

 

LinkedIn對B2B模式的業務比較有效,因為LinkedIn的用戶多關注工作或個人職業生涯相關的資訊。企業如果能為商業難題提供特定有效的解決方法,便能直接影響用戶的購買決定。

具體目標、詳細規劃、領先思維

不確定怎樣的網絡行銷內容和方式最適合您? 如果您正在尋找提高投資回報率和產生銷售額的方法,歡迎找我們的顧問團隊喝杯咖啡討論!無論是形象設計、互動内容或GIF動畫,Allua團隊都能配合客戶的行銷方向,務求高效地完成行銷目標。

​為什麼社群行銷越來越重要?

品牌知名度

在品牌與大眾群體互動時,可以透過經營社群媒體以提高品牌認知度。社群媒體提供一個絕佳的平台讓品牌與消費者間進行互動和溝通,甚至有助與您的員工、業務合作夥伴或贊助商建立信賴關係,為品牌創建穩固的發展基礎。社群媒體上被分享的每個貼文都有機會展示在您的新受眾、新顧客前,為您未來的銷售流程和再行銷活動提供有力的支持。

客戶滿意度

社群媒體作為在網絡蓬勃發展的交流平台,不同類型的品牌都能運用自己的專頁和行銷活動打造生動且具人性化的形象,實屬為最有效的代言方法之一;許多網絡用家也的確對那些在芸芸人群中提及、回覆過他們留言的品牌特別印象深刻。此外,通過對顧客留言採用個性化的回應內容,代表著您的品牌能與目標受眾共情,從而透過誠懇真摯的網絡形象提高客戶回頭率和關注度。每一次的客戶互動都是向世界展露您對目標受眾的認識和了解,而顧客也將毫無疑問地對那些肯花時間在處理自己的問題、積極提供解決方法的品牌予以積極的肯定。

品牌忠誠度

社群媒體是提高客戶忠誠度的渠道之一。由於客戶滿意度和品牌忠誠度被認為是齊頭並進發展指標,因此品牌必須定期主動與客戶溝通和跟進,才能維持客戶的信賴。社群媒體對很多行銷人員來說不僅僅是促銷的地方,也是歡迎客戶直接與您的品牌進行對話的平台。隨著網絡技術的發展,更多品牌必然會施展更多元化的社群媒體行銷策略吸引客戶的注意,只有在他們心中留下正面的形象,才能保持品牌在行業中和市場上的競爭力。

​高成本效益

與其他的網絡平台相比,社群媒體被認為使最具成本效益的網絡行銷方法之一。品牌從創建賬戶到發布內容,一切都是免費的;而且任何的廣告和付費推廣活動都取決於各品牌的預算和偏好。沒有收費上下限、隨時隨地修改廣告預算等功能使社群媒體能貼合不同類型和規模的品牌,彈性的收費也能使品牌獲得更優秀的投資回報率,也為行銷人員在不同行銷活動的預算分配上享有更高的自由度。與傳統行銷動輒百萬的收費相比,社群媒體的付費廣告大部分時間只需要以萬元為單位的資金就能開始,品牌也可以在決定注入更多資金前修改預算分配,使資金能放到轉化率更高的活動上。

​取得免費競爭對手動態報告

這份競爭對手動態報告包含了您競爭對手正在網絡上進行的行銷活動,包括他們在搜索引擎優化的表現、搜索引擎行銷的最新動態、行銷的文案和設計等。更重要的是,這份競爭對手動態報告是免費的!

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  • What is display advertising?
    Display advertising, sometimes also known as banner ads, is a type of digital advertising made to call for users to take on a specific action, like asking for a quotation of signing up for an event, through the adoption of compelling text, images, graphic designs and videos. Display advertising is essential for a well-rounded marketing strategy since they offer a wide range of ad styles and positions to highlight your products, services, and offers. One of the key objectives of display advertising is to retarget or remarket your customers and encourage them to click onto your website once again to take the same action, or an action at a different stage of the funnel since people are found to develop and associate positive thoughts to mediums that they are already familiar with.
  • How effective is Display Advertising?
    A research in 2020 concluded some of the key figures concerning some of the most preferred marketing channels amongst advertisers and marketers. Display advertising undoubtedly made it to the top of the list alongside videos, search advertising and social media. Display advertising is still considered as one of the most effective means in generating high impressions and engagements, hence keeping your brand front of mind with consumers. Being mobile responsive is also a key contributing factor to its success in the digital world, given that most browsing activities and buying decisions are made in our portable devices. And ultimately, display advertising campaigns do prove itself effective in stitching the consumer's journey together, cohering the sales funnel for an intact and personalized experience for your customers.
  • How Should I Prepare for my Display Advertising Campaign?
    Define Goal(s) / Key Performance Indicator(s) - First, settle yourself with marketing goals and pick a key performance indicator (KPI) for your display advertising campaign that best describes the results you wish to acquire. It could be view counts for a video advertisement, or a fundraising target expected to meet three months from now. These statements will impact your media buying decisions as well as the creativity of your ads. Always keep your goals achievable, measurable and time bound - providing a solid threshold to evaluate and compare the campaign’s performance later on. Market research, or simply learn from your competitors - Market research entails data gathering from target demographics in order for a company to pull off their marketing and sales initiatives more effectively. Market research is the essential component of any business strategies, applicable to both B2B and B2C, in multinational scale or locally based. It gives businesses the right insights to make data-driven decisions. You could conduct research based on brand images, your competitors, customer segmentation, consumers review, and so much more. For those who just join the industry or conduct research for a new market/product, you could also take reference from what your competitors have been up to lately. Their practices, strategies and trials could serve as a framework for you to start off, and at the same time, learn from their mistakes too. Know and define your audience - This is a vital step in your creation process as your findings will become the cornerstone for your success in display advertising. A wide array of factors come into effects including demographics, consumer behaviors, competitor’s market and products, time frame etc. If you intend to remarket a specific group of audience who has interacted or visited your website before, you may also want to apply segmentation or A/B testing for a more refined result. Preparation of Production Materials - Before jumping to discussing creative ad angles with your display advertisements designs, you should have a dedicated landing page in place as well as a set of branding guides and materials ready, including brand logos, color tones, font choices, layout instructions etc. These materials and guidelines are crucial for your customers to develop familiarity towards your brands, and preferably with intuitive reasoning of your brand propositions and values. For example, color blue usually cultivates trust and professionalism while color purple is usually associated with creativity.
  • How Should I Evaluate Display Ad Performance?
    Measuring the success of your display ad campaigns should be quite simple if your campaign objectives and key performance indicators were kept specific and measurable. Evaluating the success of display ad campaigns entails analytics to the right set of performance data. If the display ads were meant for boosting conversion, you may need to focus more on how the ads were driving traffic to your landing page, and what actions they performed before reaching to your dedicated action hence considered a successful conversion. If your campaign was meant to increase awareness, ad clicks will be one of the determinants in measuring your display ad success.

具體目標、詳細規劃、領先思維

不確定怎樣的網絡行銷內容和方式最適合您? 如果您正在尋找提高投資回報率和產生銷售額的方法,歡迎找我們的顧問團隊喝杯咖啡討論!無論是形象設計、互動内容或GIF動畫,Allua團隊都能配合客戶的行銷方向,務求高效地完成行銷目標。

Allua 是一家以亞洲為業務中心的動畫製作和社群行銷機構,十多年來一直在幫助像不同階段的企業取得成功。 我們的團隊與各地政府機構、小型企業和初創、非政府組織,甚至上市公司合作,深諳伴隨每個行業和企業階段的挑戰,與您共同部署以結果為導向的網絡行銷規劃。

需要製作更豐富的內容素材?

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據調查顯示,客戶在觀看影片或動畫後決定購買的可能性大幅增加至81%,同時喜歡觀看產品動畫演示的人數也比選擇閲讀文本的人多出四倍。

眼見爲實 - 對許多人來說,開始使用產品或服務的契機乃是實在的看見它們出現在行銷媒體中。 光影互動的動畫設計和製作服務旨在為您的目標受眾提供引人入勝的視覺及聽覺體驗。

動畫製作

影片製作

您的企業或產品影片帶出品牌的故事可以更容易獲得觀衆的信任感和親近感。影片也是在各網絡平台上易於分享的内容形式,這將幫助您的影片收穫更高的覆蓋率和觀看次數。

 

企業影片的内容不僅限於產品本身和服務的演示,還可以提供客戶推薦、幕後花絮和客戶贊助等元素,讓您與受衆建立更多元化的互動,營造品牌歸屬感。

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利用機器學習數據演算改善您的行銷效益

軟件及技術開發

無可否認地,網絡成爲了大部分人查找資訊時第一個會接觸,也是唯一會使用的渠道。一個能吸引訪客駐足、並具有友好的功能和瀏覽體驗的網頁或軟件界面的重要性是不容忽視的,在以科技推動生活的時代,設計良好的網站和軟件能同時簡化客戶的工序,減少時間消耗和出錯率。


光影互動已準備各種嶄新技術及演算法、協助客戶提升和整合現有的網頁、軟件甚至是行銷活動中,全方位改善長遠績效及執行力。

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​最新網誌分享

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